Amplifon, a company specialising in hearing solutions and services worldwide, has arrived in China and is focusing on the hearing care retail market, a rapidly growing market.
Amplifon
The Chinese hearing care market has never been so close!
PLEIADI YIXING DESIGNED AND DEVELOPED THE LOCALISATION OF THE AMPLIFON BRAND FOR CHINA. THE DESIGN WAS CARRIED OUT USING THREE MAIN ANALYSES:
- identity: detailed analysis of brand value and strategic positioning in the dedicated project;
- meaning: semantic investigation of the brand for the correct Chinese interpretation;
- phonetics: perfecting the research by creating a solution capable of reflecting the international brand, also in sound.
This is where the whole strategic path for developing the identity of the company began in the various materials used for the Chinese market.
After successfully opening its stores in China through its local branch, Amplifon aims to establish in the Chinese market with more strength, by updating its billboard.
For this project, in which Yixing design Pleiadi International is proud to partner, we studied and designed the best solutions to emphasise the descriptor text on the billboards, in a delicate harmony and balance between ideograms and blank spaces.
