Amplifon, a company specialising in hearing solutions and services worldwide, has arrived in China and is focusing on the hearing care retail market, a rapidly growing market.
Amplifon
The Chinese hearing care market has never been so close!
PLEIADI YIXING DESIGNED AND DEVELOPED THE LOCALISATION OF THE AMPLIFON BRAND FOR CHINA. THE DESIGN WAS CARRIED OUT USING THREE MAIN ANALYSES:
- identity: detailed analysis of brand value and strategic positioning in the dedicated project;
- meaning: semantic investigation of the brand for the correct Chinese interpretation;
- phonetics: perfecting the research by creating a solution capable of reflecting the international brand, also in sound.
This is where the whole strategic path for developing the identity of the company began in the various materials used for the Chinese market.
