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Bottega verde

Italian nature and beauty arrive in China

Bottega Verde is the most popular Italian face and body skincare brand. This leading position rewards the corporate philosophy: love for nature is transformed into beauty products by science and by the most advanced dermo-cosmetic technologies.

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And so, Bottega Verde is expanding into new markets, having decided to take on an important challenge by opening retail outlets in China.

AT PLEIADI INTERNATIONAL, THROUGH OUR CHINESE YIXING BRANCH, WE WERE ASKED TO RESEARCH HOW TO BEST LOCALISE THE BOTTEGA VERDE BRAND AND HOW TO LAUNCH IT IN THE FAR-EASTERN MARKET.

This path was developed through an initial investigation and by employing qualitative focus groups, to subsequently define the positioning and coherently develop the institutional concept.

CONSEQUENTLY, WE DEVELOPED ALL OF THE INSTITUTIONAL AND PRODUCT MATERIALS REQUIRED FOR THE LAUNCH OF THE ACTIVITIES IN SUPPORT OF THE RETAIL OUTLET AND THE PROJECT’S COMMUNICATION LAUNCH.

Consequently, China has become a strategic location for Bottega Verde’s Made in Italy beauty products, which are highly appreciated by the Asian public for their quality, innovation and the ability to anticipate trends.

The project involves: