Lexant

A new name and a new brand to represent a Law Firm's new identity

The success stories of a company (also) depend on the brand, on its distinctiveness and on the value of identity it is able to convey. Over time, all companies may find themselves subject to various kinds of change: from the communicative style to the market positioning, up to the type of services offered. This is the evolutionary road that led to SLACC Arnaldi and Caimmi Law Firm, becoming Lexant.

PLEIADI INTERNATIONAL PARTNERED THIS PROCESS OF CHANGE, CREATING INSTITUTIONAL MATERIALS AND A NEW OFFLINE AND ONLINE IMAGE.

Lexant combines the ‘true’ ability to unite the “ant” system with the legal system (lex), transmitting the identity of a firm that guarantees the quality of individual performances and whose contribution is manifested in the realisation of small and large ingenious works.

Industriousness and hard work, availability, team spirit, technical competence, and organisational efficiency: these are the values that Lexant embodies, like a brilliant and modest ant that renews and innovates what it means to be a Law Firm.

If you are a consultant and you are interested in our services, contact us.

The project involves:

Rebranding | Brand | Brand identity