Mirage is a well-known Italian Brand of ceramic tiles, manufacturing and selling products both for indoor and outdoor and combining Italian tradition, high quality and technical innovation.
Mirage wanted to promote itself among the Chinese consumers and decided to do that through social media. For this reason, it relied on Yixing Design Pleiadi International for the social media accounts opening and managing.
We’re proud to confirm our expertise in the field of ceramics through this partnering.
Through Mirage’s official account on WeChat and Weibo, the most appreciated and widespread social media among the Chinese public, we brought Italian design and tiles tradition to the Far East, adjusting them to what the most demanding customer expects.
We were able to do so thanks to our knowledge of the peculiarities of Chinese social media, essential means of communication for any company wishing to expand in the Chinese market.
Our mixed Italian-Chinese perspective will allow us to consider local taste and habits, without losing sight of Mirage’s unique style.