Automotive
2G Padauto
The mechanics of good branding
Audit | Branding | Visual Design | Corporate identity | Digital strategy | Website | Advertising | Events | Graphic Design
2G Padauto is leader in Emilia-Romagna in the sale of auto parts. The company, founded over 40 years ago, has been collaborating with us for a long time, allowing us to develop a dynamic, modern project that dares to communicate the sector in a new and different way. After an initial branding activity (logo design, graphic design, and advertising), we focused on the digital part: the website, first of all, and the social strategy, which we still follow today.
A unique feature in the industry is the Storie&Ricambi magazine, a monthly in-depth focusing on company issues and the automotive market: our agency handles its creation, from texts to graphics.
We also accompanied 2G Padauto in organizing the celebrations for its 40 years of activity.
For the occasion, in addition to taking care of all the materials needed for the event (invitations, backdrops, tableaux), we created a surprise for the founder, Mrs. Bruna: an illustrated monograph by Raffaele Gerardi that retraces the entire company history.
Each copy was personalized with a spare part and a brushstroke of green paint.
