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Internationalization | China | Brand Strategy | Social Media Strategy

Mirage is one of Italy's most esteemed producers of indoor and outdoor porcelain stoneware floors and coverings, blending quality and functionality by merging manufacturing tradition with technical innovation. Mirage entrusted the opening and management of social media channels aimed at the Chinese audience to Pleiadi International Yixing Design, thus confirming its solid experience in the ceramics sector.

Through Mirage's official accounts on WeChat and Weibo, the most popular and widespread social media platforms among the Chinese audience, we brought Italian design and tile tradition to the Far East, tailored to meet the expectations of the most discerning customers. 
The project makes use of the knowledge, experience, and on-site presence of our team, allowing us to work vertically on the specificities of Chinese social media, KOLs, OAs, etc.