Food & Hospitality


The apostrophe: an icon of a new way of dining

Branding | Visual Design | Naming | Digital Marketing | Social Media Marketing

Pappare ends with an apostrophe. The naming, created by Pleiadi International, is a truncated word that aims to leave imagination open. Pappare’ is a new way of sharing the culinary experience, tasting natural and fresh foods, to find yourself. 

A space for tasting, a place in which to stay: all this is developed in a very precise positioning, outlined by the meticulously studied and approved brand manifesto, to be developed across all communication tools, online and offline.

An innovative, fresh, dynamic restaurant project: Pappare’ is the perfect synthesis of the art of receiving to various needs and generations. An important branding initiative that has led us to build the brand of an ever-expanding project.

We have supported Pappare' in the study and implementation of its business project, creating an identity communication, integrated from the creation of the brand to the creation of the format of reception in the premises, from information about offers and services to promotion, website and social.