Premura Collection

Along the Riviera, there are countless historic, carefully managed and truly distinctive hospitality venues. Premura Collection selects and enhances them, positioning each one in front of the right audience - travelers who appreciate authenticity and quality. Hotels, restaurants and beach clubs of excellence come together in this digital network, which showcases their value through curated storytelling. We bring back a sense of care and refinement often lost in the mass appeal of the Riviera, responding to a new kind of guest - one who seeks genuine, meaningful experiences. Refined language, curated imagery, authentic stories: joining Premura Collection means becoming part of an exclusive, recognizable network that gives voice to what is often unseen - yet makes all the difference in a guest’s experience.

Premura Collection offers its partners a clear and distinctive market position: to be recognized as true excellences within an increasingly crowded and impersonal tourism landscape. Its promotion is highly targeted: each venue is presented through its own story, strengths and unique character, reaching travelers who value quality, detail and authenticity. The communication tools - website, newsletter, social media - act as strategic channels to reach specific clusters of visitors who can truly appreciate history, charm, care and the people who dedicate their lives to hospitality.