Events & Edu
Dalla calligrafia cinese alla scrittura occidentale
An international exhibition of culture, writing, and cross-cultural exchange
Integrated Communication | Events | Graphic Design | Publishing
A cultural project born from the collaboration between the Confucius Institute of the University of Padua and the Malatestiana Library of Cesena, a UNESCO World Heritage Site, aimed at telling the story of the origins and evolution of writing as a universal form of thought, communication, and identity.
Pleiadi International supported the entire organization of the exhibition, overseeing the creative direction, production of materials, and operational coordination. The project spanned multiple venues (Malatestiana Library, Church of Santa Cristina, and Church of San Zenone), featuring original works of great historical value and a narrative journey across centuries and continents—from the earliest Chinese calligraphic signs to medieval Western scripts.
We produced the official exhibition catalog, coordinated the creation of communication materials—posters, bookmarks, brochures—and supported the setup and promotion of accompanying events.
At the heart of the exhibition lies the power of the written sign as a creative and cultural act: a thread connecting archaeological artifacts, calligraphic installations, workshops, and public talks.
An immersive and participatory experience, designed to bring different cultures closer together, enhance cultural heritage, and foster engagement through art and writing.
