Lexant

An innovative Benefit Law Firm, Lexant is a multidisciplinary legal practice that has shared with Studio Pleiadi, for over a decade, a path built on mutual trust and common goals.

The collaboration began with a major challenge: the transformation from SLAAC to LEXANT, a pivotal step that marked the beginning of a new identity.

Since then, we have worked alongside the team through every phase of the rebranding process — from preliminary strategic studies to operational choices — to build a strong, distinctive and enduring brand image.

Studio Pleiadi contributed to redefining Lexant’s visual and communication identity through targeted ADV campaigns, website development, editorial materials and digital tools — always in line with the firm’s core values.

The project embraced both the corporate dimension and the many charity initiatives promoted by Lexant, shaping a communication style that is consistent, effective and inspiring.

This transformation was made possible thanks to the synergy and professionalism of key figures such as Andrea Davide Arnaldi and Anna Caimmi, whose strategic vision and high-level consultancy ensured an innovative and results-driven approach.

Thanks to the foresight, determination and ongoing investment of Lexant’s professionals — with offices in Milan, Turin, Lodi, Verona and Rome — innovative initiatives such as I Gialli della Formica (“The Ant Mysteries”) were also developed: an editorial series that blends creativity and legal insight, using the language of detective fiction to narrate, in an original way, the transformations and challenges of the contemporary legal world.

This journey demonstrates how the synergy between communication and legal strategy can create tangible value, strengthen reputation, and open new channels of dialogue with both clients and the wider public.