CCR – Credito Cooperativo Romagnolo

Credito Cooperativo Romagnolo was formed from the merger project between BCC Gatteo and Banca di Cesena and is now part of the ICCREA Group. The decision to entrust the delicate task of renewing its image to the Pleiadi International team resulted in the development and completion of a comprehensive communication project.

Thanks to a more dynamic graphics overhaul, the Bank preserves the human relationship that customers have always loved while identifying today as a brand that presents itself with the same soul but with an innovative look, to identify all those activities that are opening with the evolution of new business models in the banking sector. In the contemporary market, in fact, it is no longer sufficient to have a good product, it has become essential to market it effectively, with a good communication strategy and with suitable tools.

TO ACHIEVE THIS OBJECTIVE, PLEIADI INTERNATIONAL HAS DEVELOPED AN INTEGRATED STRATEGIC COMMUNICATION PROJECT, FOR DAILY OFF AND ONLINE USE; BUT THAT’S NOT ALL, WE HAVE MOVED AWAY FROM THE CLASSIC AND EXCLUSIVE PRODUCT COMMUNICATION AND HIGHLIGHTED OTHER STRATEGIC ASSETS OF THE BANK: AWARDS WON, SCHOLARSHIPS FOR YOUNG PEOPLE, FINANCING FOR START-UPS WITH A DEDICATED ASSOCIATION, COMMITMENT TO SOCIAL ISSUES AND TRANSPARENCY IN THE PRODUCTS AND SERVICES OFFERED.

If your company operates in the banking sector, contact us.