A company that has been operating in the field of restaurant and catering equipment for over 30 years has decided to make its image more appealing.
Pleiadi International and Metaltecnica started working together precisely to achieve this goal of strengthening the brand and enhancing the corporate identity via a strategic path – including internal auditing, branding and the complete definition of communication and identity development strategies, both off and online.
Having identified the new corporate look and feel, we coherently developed different communication tools and coordinated the new key image at the national and international trade fairs in which Metaltecnica participates. In order to make the concepts of care, quality and Made in Italy – the company’s strengths – more visible, we set up a new photoshoot inside the company.
Furthermore, to strengthen the brand identity, we rethought the use of the company’s digital tools, starting by restyling the website and also including web, social network and content marketing activities.
We explain the key points of professional kitchens to a technical and demanding target audience.
Metaltecnica Produzioni is a leading company in the design and production of restaurant and catering equipment, with a vast distribution network in Italy and over 50 countries worldwide.
