70,000 laundries in 80 countries throughout the world, 1 new opening per day in Europe. These numbers belong to Speed Queen, a world leader in the sector and part of the Alliance Systems group, which in turn is the world’s number one manufacturer of machines for professional laundries.
Speed Queen
Attract, engage, and win customer loyalty: using communication
to expnad the self-service laundry business
Speed Queen
Attract, engage, and win customer loyalty: using communication to expnad the self-service laundry business
SPEED QUEEN APPROACHED PLEIADI INTERNATIONAL IN ORDER TO FURTHER EXPAND THE NUMBERS OF ITS WORLDWIDE SUCCESS THROUGH A COMMUNICATION PROJECT THAT INVOLVED, FIRST AND FOREMOST, DRAFTING COMMUNICATION MATERIALS THAT ARE ATTRACTIVE AND EFFECTIVE FROM A COMMERCIAL STANDPOINT.
A brochure and a photo book with a strong and clear visual identity were, therefore, conceived and created: these tools are capable of developing and strengthening brand awareness to ensure that Speed Queen reaches the world of international entrepreneurship, winning the loyalty of new customers.